All You Need to Know

About RCIB


Right Choice Insurance Brokers (RCIB) was formed by Mike Joseph.

With over 20 years’ experience in the industry for major insurance brokers and in particular the non-standard sector, Mike felt that with the growing popularity of the internet the personal approach of looking at each policy on its own merits was beginning to disappear.

With this in mind Right Choice was created to treat each customer individually and to listen to our customers to identify any ways of reducing their premiums to obtain our most competitive rate.

Having produced a proven track record in saving customer’s money and providing insurers with good books of business for many years we have been able to secure some excellent deals with leading insurers for our customers.

Club RCIB has been specifically designed to give you one place where you can access the latest offers and discounts across all our brands. We recognize that we have a great deal of loyal customers, therefore we want to give them the chance to earn points for further discounts just by sticking with us. It couldn’t be any simpler!

Our brands include Right Choice Insurance Brokers, Bike Devil, Pink Pound Insurance, AutoAid Breakdown, Autonational Breakdown and Eurorescue. Each brand offer’s their own unique service enabling us to cater to everyone’s needs.


Right Choice Insurance Brokers

Right Choice Insurance Brokers (RCIB) specialises in the non-standard sector offering Car, Bike, Home and Truck Insurance, and treat’s each customer individually and listens to them to identify any ways of reducing their premium to obtain our most competitive rate. RCIB are also major sponsors of various genres of motorsports, most recently, teams and drivers in the Dunlop MSA British Touring Car Championship (BTCC).


Bike Devil

Bike Devil offers Motorcycle Insurance for all motorcycle enthusiasts and news from the world of two wheels.


Pink Pound

Pink Pound Insurance is a division of Right Choice Insurance Brokers specifically set up for LGBT (lesbian, gay, bisexual, and transgender) customers which also offers Car, Bike, Home and Truck Insurance. Mike Joseph also felt that the people from the LGBT community were not being treated professionally and fairly by the general market, and then Pink Pound Insurance was born.

In recent years, RCIB has acquired 3 Breakdown and Recovery Brands, which are AutoAid, Autonational and Euro Rescue. Below is a bit more about each brand:



AutoAid was built on the understanding of the need for reliable, affordable and wide reaching Breakdown cover services. And this is why our Breakdown cover is ‘Personal based’, meaning that we insure the driver, not the vehicle, making it perfect for those with access to more than one vehicle. AutoAid is also recommended by the Money Saving Expert and ranked top for fully comp cover.



Autonational has prices starting from as low as £33.53 we offer the most affordable solutions to any problems you may encounter on your journey. Offering Roadside assistance only, Roadside assistance and Recovery, and finally Total UK which covers you throughout the UK and even at home.



Eurorescue takes the worry out of motoring abroad. Our English-speaking control center provides help in Europe and Ireland. There are three key levels of service to choose from which are Eurobreak, Eurorescue and Eurorescue Plus.