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  • RCIB Car Insurance

    Find Car Insurance to suit your Individual Requirement with RCIB!

    RCIB Home Insurance

    RCIB Home offers affordable UK Home Insurance to Protect Your Valuables.

    £5 Cashback Offer

    AutoAid Breakdown

    UK wide Car Breakdown Recovery Service available with AutoAid that covers you as an individual, whatever car you are legally driving!

    £5 Cashback Offer

    Autonational (Recovery)

    Autonational Recovery offers all the benefits of Emergency Roadside Assistance and Recovery cover.

    £5 Cashback Offer

    Autonational (Total)

    Autonational Total UK Cover offers complete breakdown cover, including all recovery services as standard.

    £5 Cashback Offer

    Autonational (Roadside)

    This policy offers the basic elements of roadside cover with Autonational Rescue.

    £5 Cashback Offer

    Euro Rescue

    Euro Rescue offers three different levels of cover, all competitively priced and designed to meet your needs.

    Ladybird Car Insurance

    Ladybird Insurance searches the U.K's largest insurers to find insurance deals that suit your personal needs and driving history.

    First for Car Insurance

    First Insurance was re-launched in 2011 with First Car offering car insurance for younger and convicted drivers.

    Autosaint Car Insurance

    Autosaint is part of the multi-award winning Right Choice Insurance Brokers Ltd. We are one of the largest privately-owned personal lines insurance brokers in the UK and sit proudly in the list of the top 50 UK brokers.

    Pink Pound Car Insurance

    Whatever you drive, wherever you live Pink Pound are sure that their rates are among the best.

  • What is Club RCIB?

    Right Choice Insurance would like to welcome you to Club RCIB. This new feature will develop over the coming months and we hope to be able to bring exclusive offers on a range of other products and services in the very near future. You will be able to sign up for a membership which will sit next to your insurances with us and will offer additional information and support for you and your family.

    As well as guiding you through many processes and requirements that having insurance entails, we also want to reward as well as educate. What we mean by that is, that over time we will look at your history and track record with us and start to reward you in the future with offers at renewal and additional products at a discounted rate. These wide range of offers will only be able to be redeemed via Club RCIB which makes this exclusive to us.

    So please follow us on twitter at @ClubRCIB and we will keep in touch with you!

  • About

    Right Choice Insurance Brokers (RCIB) was formed by Mike Joseph.

    With over 20 years’ experience in the industry for major insurance brokers and in particular the non-standard sector, Mike felt that with the growing popularity of the internet the personal approach of looking at each policy on its own merits was beginning to disappear.

    With this in mind Right Choice was created to treat each customer individually and to listen to our customers to identify any ways of reducing their premiums to obtain our most competitive rate.

    Having produced a proven track record in saving customer’s money and providing insurers with good books of business for many years we have been able to secure some excellent deals with leading insurers for our customers.

    Club RCIB has been specifically designed to give you one place where you can access the latest offers and discounts across all our brands. We recognize that we have a great deal of loyal customers, therefore we want to give them the chance to earn points for further discounts just by sticking with us. It couldn’t be any simpler!

    Our brands include Right Choice Insurance Brokers, Bike Devil, Pink Pound Insurance, AutoAid Breakdown, Autonational Breakdown and Eurorescue. Each brand offer’s their own unique service enabling us to cater to everyone’s needs.


    Right Choice Insurance Brokers

    Right Choice Insurance Brokers (RCIB) specialises in the non-standard sector offering Car, Bike, Home and Truck Insurance, and treat’s each customer individually and listens to them to identify any ways of reducing their premium to obtain our most competitive rate. RCIB are also major sponsors of various genres of motorsports, most recently, teams and drivers in the Dunlop MSA British Touring Car Championship (BTCC).


    Bike Devil

    Bike Devil offers Motorcycle Insurance for all motorcycle enthusiasts and news from the world of two wheels.


    Pink Pound

    Pink Pound Insurance is a division of Right Choice Insurance Brokers specifically set up for LGBT (lesbian, gay, bisexual, and transgender) customers which also offers Car, Bike, Home and Truck Insurance. Mike Joseph also felt that the people from the LGBT community were not being treated professionally and fairly by the general market, and then Pink Pound Insurance was born.

    In recent years, RCIB has acquired 3 Breakdown and Recovery Brands, which are AutoAid, Autonational and Euro Rescue. Below is a bit more about each brand:



    AutoAid was built on the understanding of the need for reliable, affordable and wide reaching Breakdown cover services. And this is why our Breakdown cover is ‘Personal based’, meaning that we insure the driver, not the vehicle, making it perfect for those with access to more than one vehicle. AutoAid is also recommended by the Money Saving Expert and ranked top for fully comp cover.



    Autonational has prices starting from as low as £33.53 we offer the most affordable solutions to any problems you may encounter on your journey. Offering Roadside assistance only, Roadside assistance and Recovery, and finally Total UK which covers you throughout the UK and even at home.



    Eurorescue takes the worry out of motoring abroad. Our English-speaking control center provides help in Europe and Ireland. There are three key levels of service to choose from which are Eurobreak, Eurorescue and Eurorescue Plus.